McDonald’s and Minecraft: A Brilliant Strategic Alliance

McDonald’s surprises again with its Minecraft collaboration, even changing its iconic logo for the first time for this campaign.

Key highlights:

✨ Creation of a McDonald’s universe within the popular game, coinciding with the Minecraft movie release

✨ Precise targeting of Gen Z and Alpha, while engaging nostalgic millennials with differentiated menu options for each audience

✨ Transformation of entertainment into emotional connection, becoming part of the game rather than interrupting it

✨ Omnichannel (phygital) experience integrating digital world, physical stores, and collectible products

This strategy demonstrates how McDonald’s evolves with its audience, adapting to new cultural codes without losing its essence – a perfect example of dynamic branding for today’s world.