Hello, I’m Jeniffer Garcia,
a Digital Marketing & Sales professional
Marketing professional with 6 years of experience at Philip Morris International, where I increased customer base by 10% and order rates by 15%. Managed $30K-$50K USD monthly budgets across digital channels.
Skilled in campaign management, analytics, and cross-team collaboration. Currently enhancing my programmatic advertising expertise through courses and tutorials.
Naturally curious and passionate about data-driven marketing strategies.
Digital Marketing Platforms & Tools
Experience
Digital Marketing
Experience with A/B testing, audience segmentation strategies and development buyer personas.
Analytics & Reporting
Experience monitoring campaign metrics, interpreting data, and providing insights to improve marketing ROI.
Content Creation
Coordinated brand-aligned marketing materials across platforms.
Project Management
Strong organizational skills in prioritizing tasks and managing resources effectively.
Strategic Partnership Management
Managed relationships with external agencies and marketing partners to maximize campaign impact and extend reach.
Google Analytics & UTM Parameters
Developing skills in social media tracking and UTM parameter implementation for improved campaign analysis.